Project hero image — wedding venue photo, logo overlaid bottom-right
Project hero image — wedding venue photo, logo overlaid bottom-right
Bodas RV
RVHotels' wedding business ran across five venues, each with its own website, Instagram and visual language, making it harder to scale marketing or deliver a consistent experience. Together with the team, we defined the strategy: stop competing with each other and start building one strong brand.
"Before" — the chaos of 3 separate venue brands prior to unification
Bodas RV became the single identity that tied all five venues together. At its core, I built a color and illustration system designed so each venue could express its own personality while remaining unmistakably part of the same brand. A full logo suite, typography and color system, custom iconography, and print and digital collateral, documented in a brand manual so every venue could apply it consistently.
+46% web traffic in the first year after launch.
Logo suite — primary, secondary and badge marks on white
Color palette + typography spread from the brand manual
Event folder — spread from the printed piece
Campaign range — Google Ads across venues (Broquetas, HAM, Golf)