Bodas RV

Unifying A Broken Brand

RVHotels' wedding business ran across multiple venues, each with its own website, Instagram and visual language — making it harder to scale marketing or deliver a consistent experience to couples planning their wedding day. I built a single, elegant identity — Bodas RV — with its own emotional register: personalization, elegance, connection. A full logo suite, typography and color system, custom iconography, and print and digital collateral, documented in a brand manual so every venue could apply it consistently.