Urbany Hostels

Building A Language From Nothing

I was handed a logo, a rough color direction and a brief — and asked to build everything else the brand would need to actually exist in the world, across two Barcelona properties. I developed an illustration style from close to nothing, a signage system spanning rooftop, elevator, exterior and pool-rules signage, menu design, and poster work — all documented in a brand guidelines manual so the system could scale without me in the room.